Author 101
(Excerpted fromhttp://www.author101.com Author 101: Bestselling Book Publicity, by Rick Frishman and Robyn Spizman; http://www.plannedtvarts.com or http://www/author101.com
If you’re serious about getting your book published, go to bookstores and spend time in front of the shelf where your book would be housed. Read, or at least leaf through, all of the nearby books that are similar or on the same general subject, to acquire a sense of how your subject has been treated. Check tables of contents and indexes to learn the content they provide and what they omit. Note competing books’ formats, designs, special features, celebrity endorsements, and how their material is presented.
Another great tip.... when you want to find an agent that is perfect for YOUR book, go to the library or bookstore and look at books that are similar to yours. Look in the acknowledgements section usually in the front of book. The author will always thank their literary agent in that section. Do a google search on the agent and find out everything you can about that agent BEFORE you contact them.
Find out more about "query letters" in our AUTHOR 101 - Agents book.....
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( 3 / 503 )You need to be doing " Instant Virtual Book Tours"
Find out how-
Listen to inventor Rick Raddatz
http://www.plannedvbt.com/livedemo/
This is the NEW way to do book tours!
Rick
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( 3 / 92 )TIPS FROM THE TOP
(Excerpted from Author 101: Bestselling Book Publicity, by Rick Frishman and Robyn Spizman;
http://www.author101.com
We're sorry to have to tell you that publishers, even the biggest of them, don't promote all of their books. And, they probably won't publicize yours, especially if you're a first-time author, except perhaps for the first few weeks out of the gate. The top brass at publishing houses usually determine which books and authors they will publicize and how extensively.
Publishers also don't invest the same amount for publicity in all titles they release. For example, they may authorize extensive campaigns for Titles A, B, and C, but provide little, if any, publicity for the other new releases on their lists. They may not even send out a press release when a particular book is about to come out. Furthermore, if a publisher decides to promote a book, its efforts may not prove sufficient or successful, and you might have to jump in and try to save the day. Although the amount of promotion a publishing company provides will differ from house to house, book to book, and author to author, most publishers will usually:
Announce the deal to publish the book in Publishers Lunch
Announce the publication of the book in their catalog for that season
Include the book on their publication list
Solicit endorsements or blurbs for the book
Send free advanced reader copies to selected reviewers, the media, and those who could influence book sales
Remember- Get started on your publicity plan 6 months before Pub Date! Please call us here at PTA and we will be happy to get you started with your publicity plans
www.plannedtvarts.com
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( 3 / 474 )I now have a weekly video pod cast
check it out at http://www.rickfrishmanblog.com
You can too- learn how at http://www.audioandvideoforauthors.com
check out all of our teleseminars at http://www.plannedtvarts.com
I have 57 hours for you - for FREE!
Rick
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( 3 / 467 )The Agenting Process Explained – Part 4 - Matchmaking
After the proposal has been edited and is ready for submission, agents begin what many consider the most important part of their work: coming up with a list of editors who could be interesting in buying the book. Matching editors and publishing houses with projects is an art. Many considerations must be factored in, such as:
· What kinds of books is a house buying?
· What have they bought in the past or do they want in the future?
· What’s on their list and what gaps do they have to fill?
· In what directions are they moving and what are their platform demands?
“When I get something that piques my interest, I think: What editors do I know that would feel as excited as I do about this project?” agent June Clark relates. “If a half dozen or so people come to mind, then I feel secure that it’s a project I want to take on, because the job of an agent is to know who’s buying what at publishing houses—it’s being a matchmaker.”
Most agents keep detailed records on everyone they’ve worked with in publishing. Some build databases that contain editors’ and publishers’ names, contact information, what they’ve bought and worked on, as well as their likes, dislikes, and publishing history. Other agents simply rely on their memories, knowledge, and experiences with editors and the industry.
Agents keep current by regularly reading industry publications like Publishers Lunch, Publishers Weekly and some of the many blogs that are now written on writing and publishing. Publishers Lunch reports recent book sales and states which editors and houses bought each book. Agents keep in contact by frequently meeting with editors and publishing people, usually over lunch. Agents also attend conferences and events with other agents, editors and publishing professionals. In New York, AAR, the agents’ association, hosts monthly programs, including one called Meet the Publisher. At these events, representatives from publishing companies bring some of their editors to tell the group about developments at their houses. AAR also puts on programs on subjects of interest to agents, such as copyright, contracts, and recent industry developments.
An excerpt from the National Bestseller Author 101: Bestelling Secrets from Top Agents by Rick Frishman and Robyn Freedman Spizman with Mark Steisel
www.author101.comhttp://www.author101.com
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