Audios of entire event available for only $47 for short time only
http://www.author101university.com
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( 3 / 398 )If you were one of the hundreds of people who could not get a seat,
you can now join us live via online video!
No packing, No airplanes, No hotels!
Have a front row seat right from the convenience of your home computer!
http://www.author101university.com
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( 3 / 496 )#1 Just a quick update for you since I know it's getting
close to the holidays and you want to enjoy your family
but this is important.
Mike Koenigs and the Traffic Geyser team have JUST
released their Firepower Business Builder Package.
They're giving away a Blueprint that shows you how
to take advantage of this social medial revolution.
You'll be able to get:
* The Case Studies showing you exactly how others have
already done it... without any special skill
* The Blueprint giving you the step-by-step, play-by-play
instruction book for doing this all yourself
All completely FREE.
http://www.TrafficGeyser.com/cmd.php?af ... ?af=697437
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( 3 / 1856 )Write down the five main points you want to cover.
List anecdotes, facts, or jokes that help you make each point effectively.
Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host's prior-interviews to find his/her favorite questions and approaches so you'll know what to expect and how to respond.
Keep answers and explanations simple. Complex information tends to lose or bore interviewers and audiences.
Never try to steal the limelight from the host or interviewer. Your job is to make them look good, while getting your main points across.
Practice by having friends and family pretend they're the interviewer and question you.
When you practice, videotape yourself or stand in front of a mirror to observe your performance. Be conscious of your posture, facial expressions and gestures.
Ask your interviewer to honestly appraise your performance.
When friends and family aren't available to help, interview yourself aloud.
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( 3 / 401 )An interview with one of the top radio producers in the country
We asked Pat Brogan, news editor at WMAL-AM in Washington, DC what catches his attention what he feels about the publicist who calls constantly.
Q: What do you like best about your job?
A: Meeting new people in all different aspects of jobs, and of life. You meet people who live on the streets, like the homeless, up to the President. My job is different every day.
Q: What's the most obnoxious thing a publicist can do?
A: Hands down, calling constantly. When a publicist calls and alerts you to fax or email, that's fine. But if they then ask you if they can call you back the morning of the event to recheck your interest, we always just say it won't make a difference (and it usually doesn't.) Also, when a publicist calls, gets a no, and says, "Why not?" It's usually because the topic doesn't fit the demographics of the station's listeners, and just leave it at that.
Q: What's the best thing a publicist can do?
A: Know whom my station is targeted to, and pitch topics that fit. Simply send a "who, what, when, where, and how" with contact information. Know whom you are calling and what they go for. Make the press release simple, and always keep it local for non-national media. Always be reachable by phone, blackberry, etc.
Q: What gets your attention in an email, looking at email?
A: Local author/businessman strikes it rich. Make it local, with an expert source on a newsy topic. Traffic news/experts are always welcome in the DC area.
Q: How long have you been in the business?
A: 12 years.
Q: How has the media changed?
A: Consolidation, hands down. There are fewer newsrooms, fewer people, ease of getting sound and pictures.
Q: Aside from celebrities, what type of guests are you looking for?
A: All types. Business owners, if there's a heavy storm, then roofing tree-trimming companies. Whoever I need to get a hold of, politicians especially, being in DC. People dealing with transportation, and MOS (man on the street) stories.
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