You are on a radio or TV show being interviewed about your new book. Congratulations! Your publisher tells you “PUSH THE BOOK- PUSH THE BOOK- YOU ARE THERE TO SELL-” Well - Yes and No. Often authors are trying to sell their book so hard that they turn off the host and the audience. There is a quid pro quo here. The host will introduce you as the author of your book in the beginning. Then maybe in the middle of the interview- and hopefully once at the end.
That is great!. You want him to promote your book - not you. But if you keep talking about it- you will come off as a pushy- pain in the butt author- and we don’t want that. Your job is to teach the audience- make them fall in love with you. Not to just sell your book. So what are the 3 words that you NEVER say in an interview ‘IN MY BOOK”. You can refer to it by using the title… IE: When I was researching Where’s Your Wow- I interviewed 100 CEOs and they taught me that….
Here is a great tip when you are doing an interview on TV or radio. You want to teach the audience. You want them to fall in love with you - and yes you want them to buy your book. When you are asked a question answer it in three ways Problem Example of the problem ( that the audience will relate to) Solution This formula will save you over and over again. Make them know that they have a problem - and YOU have the solutions to their problems. Remember Prof Harold Hill in the Music Man?” “Well you got trouble my friends- right here in River City” He told them they had a problem and HE had the solution. Hook them with the Problem- and give them an example- and then give them the solution They will run to buy your book after that! For more tips go to www.rickfrishman.com