Own a cellular phone? Chances are you use one every day, but have you ever stopped to consider how it actually works? If you’re interested in finding out http://www.howstuffworks.com is for you. They have information on everything from computers and electronics to entertainment and travel. With diverse topics like SPAM, fuel gauges, fiber optics, earthquakes and sunburns, the site provides hours of entertainment and helpful facts.
So you just got a call from John Doe at 555-777-6666 and want to call him back. Only one problem, you don’t know where 555 is - is it central time, pacific, eastern? A great site to find a area code location in a specific area is http://www.thedirectory.org/pref/. The site allows FIVE lookups within a 48-hour period. If you need to look up more prefixes you may return again in two days.
One of the hottest sites for networking, http://www.friendster.com, is an online community that connects people through networks of friends for dating or making new friends. Friendster allows you to write creative and humorous testimonials for your friends, while creating your own personal and private community.
******Top tips on how to best prepare for a media interview********
Write down the five main points you want to cover. List anecdotes, facts, or jokes that help you make each point effectively. Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host’s prior interviews to find his/her favorite questions and approaches so you’ll know what to expect and how to respond. Keep answers and explanations simple. Complex information tends to lose or bore interviewers and audiences. Never try to steal the limelight from the host or interviewer. Your job is to make them look good, while getting your main points across. Practice by having friends and family pretend they’re the interviewer and question you. When you practice, videotape yourself or stand in front of a mirror to observe your performance. Be conscious of your posture, facial expressions and gestures. Ask your interviewer to honestly appraise your performance. When friends and family aren’t available to help, interview yourself aloud.
1. Not Taking "No" for an Answer - When your media contact says "no," accept it. 2. Long News Releases - One killer page is all you need. If the media wants more they'll ask for it. 3. Lying, Hype and Misrepresentation - Be honest and reasonable. Your media contacts won't forget who got them burned by lies; nor will they give you the chance to do it again. 4. Lack of Preparation - Know exactly what you want and what the media wants. 5. Small Talk - Most media people are to busy to gab so get right to the point. Be clear and brief. 6. Overkill - Media kits that weigh as much as your Cocker Spaniel turn off the media. Less is more. 7. Cold Calls - E-mail first to alert your media contacts that your press release has been sent. They'll get back to you if they are interested. 8. Freebies - Avoid offering free tickets and other bribes. The media wants good stories, not t-shirts and mugs. The exception to this rule is food. Food is often welcome. 9. Name Dropping - Nobody likes name droppers. Unless a celebrity is directly involved, they seldom change a story's value. 10. Lack of Focus - Stories that focus on the source, instead of the audience, generally do not appeal to the media. 11. Confirmation Calls - Opinions on making confirmation calls to determine if your faxes or packages were received vary. Some media contacts appreciate it and others do not want to be bothered. 12. Gimmicks - If you use a gimmick, it better be sensational as most gimmicks fail to gain the intended impact. And, the reason you're using the gimmick must be clear. 13. Not Following Up Requests - If the media requests something and you don't respond promptly they will consider you unreliable and unprofessional. 14. Same Ideas - Don't repeatedly send the same idea, no matter how cleverly you repackage it. 15. Getting Upset - Be professional. If you can't keep your cool find another business and see a shrink.
An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.
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See you in Vegas
Tuesday, August 4, 2009, 08:05 PM
TIP #4 Author101University Oct 30-31 in Vegas- --------------------------------------------------
We will be in Las Vegas for Author101university Lots of new speakers- Tom Antion, Stefanie Hartman, Mike Koenigs, Berny Dohrmann, Mark Victor Hansen, Brendon Burchard, James Malinckek, Mary Glenn and many many others...
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--------------------------------------- TIP #5 Want to get on Top TV shows? --------------------------------------- "Who wants to be featured in America's biggest magazines and interviewed on top TV shows?"
Here's your chance to get big-time national publicity by personally meeting top journalists and producers face-to-face, behind closed doors at Steve Harrison's National Publicity Summit, October 21-24, 2009 (Note I will be speaking there) We are only admitting 100 attendees so if you're interested go here now:
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Cultivating relationships with the media is crucial to the success of a publicity campaign. In order to get optimum publicity, you need to become a media resource. The fact is the media is interested only in what you can do for them or their audience so you need to frame your presentations to show the media how your story can satisfy their goals.
Always be a professional. If the media doesn’t respond to or return your call, understand it’s not personal. Remember there are thousands of other people doing exactly what you’re doing and it takes time to respond to everyone. Stay on their radar screen by periodically calling or e-mailing to gently remind them that you’re still around and available if they need your expertise. Follow the careers of your media contacts. Learn which subjects interest them, the projects they’re working on and those they plan to cover. When you make new media contacts, ask how they prefer to be contacted-email, phone, fax or mailing and be sure to note their preference on your media list.
Be available when media contacts call, consider it an opportunity and go the extra mile. If you can’t supply what they want, think of who else you know that might. Give the media names and leads, make some calls, check with your network and do research . . . whatever might help. They’ll remember that and you.