You MUST have your name, misspellings of your name, The Title of your book, all reserved WAY before your book comes out. In Fact- If you are thinking for writing a book- I want you to write down TEN potential titles for your book NOW and reserve them today. How much does it cost to reserve a URL....? $50? $30? $20? nope $8.95. We have a special web site getter for authors that is VERY CHEAP. Go to http://www.rickscheapdomains.com
You must reserve all of these URL's today. URLS are real estate. If you can't get your name- (it is taken) Here is what you do. Lets say your name is John Smith - and you can't get it. Try to get THEJOHNSMITH.COM or THE ORIGINALJOHNSMITH.COM or JOHNMITHAUTHOR.COM or JOHNSMITHSPEAKER.COM. Got it? If you can't get the URL for the title of your book- better start thinking of another title.
Introducing the first "Monthly Author Networking" Call
Wednesday, September 19, 2007, 02:03 PM
** Introducing the first "Monthly Author Networking Call"****
This will be the first Monday of every month from 3:00 to 4:00 pm ET. As discussed in my last newsletter- This great idea came out of a " mistake". So we are firing it up next month. Network with your fellow authors and "want to be authors" An open forum to exchange great ideas.
This call will be moderated by Ms. Lin Ennis from Sedona, AZ
Monday Oct 1 3:00-4:00 pm ET Call 620 294 4000 222089#
Know your competition. Go to bookstores and libraries and browse through the stacks. Find and examine comparable or competitive books. Take them off the shelves and leaf through them and read selected portions. Get an understanding of the books’ perspectives, how they’re organized, and the type of information they contain. Make notes on each book you examine. List their strong points, weak points, what you like about them, and what you dislike. Determine how you think your book will differ and how it will be better. Try to be honest and objective.
While you’re in the stacks, look a bit further. At the least, note the titles of all the books on the self and those above and below them. Although those titles may not be directly on your subject, they can help you understand how authors have approached the general and closely related topic.
“Look at all the books you can read in your area. Organize your industry, know what’s there, what they say,” Stedman Graham recommends. “Know the top books that state how the process works, how to improve your writing and how to make your book better, more relevant and better written. Don’t be tied to one book; organize the information around what you do and need as much as possible.”
--ON BUILDING MEDIA LISTS-- Media lists are databases that contain the names of media contacts that can promote your book and information about them. Build large, comprehensive lists in terms of both the number of contacts you include and the information you record about them. Add entries for anyone who could conceivably help promote your book because the least likely contact might be the one who latches onto your book and does the most to publicize it.
At a minimum, your media list should include each contact's:
Name Employer or business Work address E-mail address Telephone numbers Job title Specialty areas or interests Credits
In a media list, the more information you collect, the better. Additional information can help you break the ice with contacts, warm them up, or help you to become a more valuable resource. This information includes:
How you got their names How and where you met Common friends, associates, experiences, hobbies, and interests
On the entry for each contact, note the projects you pitched him or her, the dates, when you last spoke, and the specific outcome. Also list anything you sent the contact and how you sent it so you don't duplicate the effort.
Study the media to discover who's covering your field and related areas. Check out writers, reporters, editors, radio and TV producers, publicists, and interesting individuals such as experts or authorities in similar or allied fields. Research these individuals by reading their stories and watching or listening to their programs; then add their names and information to your media list.
Contact local newspapers and magazines, radio and TV stations, and online publications to get the names of those who cover areas that could help promote your book. Collect business cards from everyone you meet, and add entries to your list for those in the media.
Subscribe to Internet services that provide names and information on media contacts. Books that list media contacts quickly fall out of date because so many people in the media are on the move. Although Internet services, which are updated frequently, may be more reliable, verify all information that they provide before making contact.
Internet services that furnish media contact information include:
Since the turnover is so great, update your entire media list regularly--at least every three months. As soon as you hear about a change, update your list. Keeping your media list current is essential in order to reach contacts when you need them. Otherwise, you may end up wasting time and energy trying to connect with people who are no longer at their old jobs.
An easy way to check whether information on your list is current is to send a postcard to each contact. Make sure to include a return address, and when cards are returned undelivered, delete those entries from your list.
To more sharply focus aspects of your campaign, prioritize the entries in your list. Create three separate categories.
In this group, list only the top sources that can give your book the most or best publicity. Usually, this category includes national media or national trade/industry media, outlets that have the most power and reach. Think of biggies like Oprah, the Today show, and the New York Times, to name just a few.
The B-list consists of other, less powerful, national media and the top media in large metropolitan areas. These outlets may be great for focused local campaigns. Repeated coverage by B-list media can be equivalent to A-list coverage.
Local or regional media. For local promotions, this group can be ideal, and it may be more willing to give you coverage. In some campaigns, concentrating on local coverage can provide better value.
Don't discount the value of building a strong media base in your hometown. A supportive local base can be extremely loyal and helpful in expanding your contacts. Usually, locals will take special pride in your success and go to great length to boost your career.
Learning Annex NETWORKING CLASS on Sept 11 ( in New York )
Everyone’s heard of using a circle of network contacts to try and get a job or increase sales at a business. But how about using the networking process to find the best doctor, house of worship, stock broker, travel agent, shoe repair store, lumber, or restaurant? Just ask publicity gurus Rick Frishman and Liz Lynch. They’ll tell you while networking is generally linked with the business world and job search, it actually extends to virtually every facet of life - even dating — and can have an enormous positive impact!
In this class, Rick and Liz will teach you how to effectively and efficiently use networking as a tool for reaching not only professional but personal goals as well.
You’ll learn how to: Develop a team to support your efforts to reach your goals Forge bonds, share information and connect with people with common objectives and interests.
Rick and Liz will help anyone get on the inside track to the most lucrative jobs, the top experts, the highest-quality services, and the least expensive products and unlock any door!
Bonus: Rick and Liz will reveal how getting published can catapult your networking potential!
Get Published! Full Day Workshop with A Panel of Experts ( including yours truly)
SEPTEMBER 8th in NEW YORK CITY (all day seminar)
I will be speaking with Larry Kirshbaum, Lloyd Jassin, Alex Carroll, David Hancock, Ethan Friedman and Tom Antion
Learn From Industry Superstars How to Get Your Book Published
Are you writing a book? Trying to get an agent or publisher? Do you want to sell more of your books?
Whether you’re a consultant, trainer, educator, industry expert, coach, author, entrepreneur, self-published author, publicist, professional speaker or already a published author… if you want to earn tens-of-thousands of dollars a month extra income… Then this is a ‘must-attend’ event for you!
Join our publishing superstars for an all day workshop as they share proven tactics to help you: Negotiate your first or next book contract Instantly stand out from the crowd Discover secrets of publishing faster, easier, and less expensively than ever before Learn to use the Internet to publish for fun and profit Understand the “big picture strategy” to succeed as a best-selling author Write powerful book proposals that publishers can’t refuse
Whether you want to land publishing deals, start a successful company, quadruple your speaking engagements, launch a newsletter/blog, teach a seminar, or appear on hundreds of national television and radio shows - a book is your calling card. Publish one and you’ll STOP dreaming & start DOING!
Our panel includes Powerful Publishers, Literary Agents, Publicity Experts and Publishing Insiders: