( This is a New York Times story that just came out about a seminar I put on at the "Small Business Summitt"
Build Your Herd The New York Times
A report from the networking session
Rick Frishman had these words for attendees at his summit session on the magic of the network: Build your herd because that's the easy route to business success. Mr. Frishman, president of New York-based public relations agency Planned Television Arts and co-author of "Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars," elaborated: "A herd is the people who feel a connection to you, who know you because you have touched their lives. They trust you, so they are in your herd."
Celebrities have herds, as do professional athletes and politicians, of course, but what does this have to do with a small-business owner? Mr. Frishman's message is that herding is central to small-business success: "It's every bit as important to the Kingston, N.Y. dry cleaner or the Teaneck, N.J. lawyer," he said.
Where exactly does herd creation start? It begins with getting known, Mr. Frishman advised. "Publicity can change your life," he said. "It can make you rich and famous." Rule One of winning publicity is: don't be shy about talking to reporters and television producers. Just about any event offers the opportunity for publicity. A heavy rainfall hit your community? A roofer, for instance, could call up the local newspaper and offer tips on dealing with leaks. Get known as a quotable resource that gets you in reporters' databases, says Mr. Frishman.
Another part of Mr. Frishman's formula for success is old-fashioned networking. "Networking will also change your life. Go to meetings and introduce yourself to people." Mr. Frishman says networking sometimes seems "esoteric," but it is as easy as swapping business cards. The power of the network multiplies because "we like to do business with those we know."
A last step in herd building, said Mr. Frishman, is finding out exactly who is in your herd. "Offer something free to people who provide you with their e-mail address and a telephone number at your Web site." What kind of freebies? A real estate lawyer might offer a report on "Ten Closing Mistakes to Avoid," while a landscape contractor could offer a white paper on "Autumn Garden To-Do's -- Steps for a Greener Spring." Mr. Frishman takes his own advice. Visitors to www.rickfrishman.com are offered a free download of his "Million-Dollar Rolodex," which he describes as 45 pages of contacts and information that will jump-start any publicity campaign. "Give people something of value," said Mr. Frishman. "As word spreads, more will want to join your herd."
By Rick Frishman and Robyn Freedman Spizman, Co-Authors of Author 101 (tm)
Like the name of this newsletter, the Author 101 (tm) series which I wrote with media personality and my prolific co-author Robyn Freedman Spizman contains vital information you'll need to navigate the complex world of publishing. Whether you're a published author or an authority planning to write a book, we wrote the Author 101 series to help you navigate the literary world. From writing a best selling book proposal to getting an agent, promoting your book and more, we solicited insider's advice from the experts who know best! Perhaps you are reading this article because you're a published author seeking an onslaught of publicity, or somewhere deep inside you there's a book screaming to break out and you don't know where to start. Or, you've secretly dreamed of writing the next big bestseller? If any of these sound like your scenario, then congratulations. You've arrived at the right place!
The Author 101 (tm) book series contains four comprehensive books filled with vital information you'll need along your publishing journey. To get you started though, here are some of the book basics. The term "Author 101," isn't meant to imply you don't already know a thing or two about writing and publishing. It's intended to be a starting point for our series and a place for you to begin. Authors are always learning and sharpening their edge. So, you want to be an author? More important, do you want to be a highly successful author? Here are some tips:
* Learn the rules: The prospect of being published is so exhilarating that many well deserving, highly educated authors sell themselves short by eagerly signing publishers' first offers. Our Author 101 series shares help from industry insiders. Be an informed author from the very start! Remember, a book is a business. Book sales must always be foremost in your mind. Convince yourself by finding a theme in which you passionately believe and will devote endless hours of time. Then you must sell an agent, a publisher and the reading public. In the process, you also will want to impress critics, academics, book clubs and fellow authors to generate strong word-of-mouth sales.
* Determine your big idea. The first step in creating your bestseller is coming up with a great idea, theme or approach about which you can write an entire book. You need a strong idea that you can describe, explain, comment on or relate, which readers will want to explore. Your book must strike a nerve that hasn't been touched because publishers won't waste time on manuscripts that simply restate what's already been done to death.
* Define your target. Ask yourself right now, who is your reader? Your book must hit a nerve with your target audience. Identify your audience; learn what will move them and make them buy your book. Publishers want books that resonate with readers, have impact, illicit strong responses and create buzz. In Author 101 we teach you how to connect with readers. Read this book series and don't stop there. The world awaits another really talented best-selling author and we hope it will be you!
Came accross something that hit home.. Hope you enjoy...
Accept that some days you're the pigeon, and some days you're the statue > >* Always keep your words soft and sweet, just in case you have to eat them > >* Always read stuff that will make you look good if you die in the middle >of it. > >* Drive carefully. It's not only cars that can be recalled by their maker. > >* If you can't be kind, at least have the decency to be vague. > >* If you lend someone $20 and never see that person again, it was probably >worth it. > >* It may be that your sole purpose in life is simply to serve as a warning >to others. > >* Never put both feet in your mouth at the same time, because then you >won't have a leg to stand on. > >* Nobody cares if you can't dance well. Just get up and dance. > >* Since it's the early worm that gets eaten by the bird, sleep late. > >* The second mouse gets the cheese. > >* When everything's coming your way, you're in the wrong lane. > >* Birthdays are good for you. The more you have, the longer you live. > >* Some mistakes are too much fun to only make once. > >* We could learn a lot from crayons... >Some are sharp, some are pretty and some are dull. Some have weird names, >and all are different colors, but they all have to live in the same box. > >*A truly happy person is one who can enjoy the scenery on a detour. > >Have an awesome day and know that someone has thought about you today... > >
Thought you all might like to listen in to this special teleseminar with my friend Mark Victor Hansen here are the details:
If you want to sell more books and information products, faster, easier, and with less human effort than you ever thought possible...
You must join me on the phone Thursday night September 21, 2006.
I'll be interviewing Mark Victor Hansen, co-author of the "Chicken Soup for the Soul" books.
Those books have sold more than 100 million copies.
Would you like to be able to so the same kind of thing?
Well, I've convinced Mark to share with you and I how he hatched a plan to make his dreams come true - and "Chicken Soup for the Soul" made history when it zoomed to #1 on the New York Times Bestseller List.
There was a simple strategy that made that happen... and Mark will explain exactly how he did it on the phone with us Thursday night.
You'll learn the exact strategies that resulted in:
==> Selling over 100 million copies of the "Chicken Soup for the Soul" books.
==> Having his work translated into 39 languages.
==> Continued success with multiple books, licensing, and merchandising...even when traditional publishers turned Mark (and my co-author Jack Canfield) down flat.
On this call, you can "listen in" and learn exactly how you can duplicate Mark's approach for your own book and/or products.
I'm sure I speak for Mark when I say I hope you'll plan on joining us for this one-of-a-kind "thank you" call...after all, we're doing it for you!