I just did a teleseminar with Mike Stewart-
expert on how to put audio and video on your web sites and blogs. This guy is amazing.
We set up a special site for you to check out how to do it
http://www.audiovideoforauthors.com
http://audiovideoforauthors.com/blog/
Enjoy and let me know what you think
This is an hour teleseminar chock full of incredible information
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( 3 / 97 )November 6, 2006 -- Rick Frishman- President of Planned TV Arts in New York City www.plannedtvarts.com taught a course last night to 50 members of the New York Chapter of the National Speakers Association.
Tips that everyone should know....* Every speaker and CEO needs to learn how to become an author
* Publicity can make you as famous and rich as you like
* Never- ever go on a radio show or TV show until you have been trained by a professional media trainer. Ever day business people, CEO's, politicians shoot themselves in the foot by trying to be funny on the media (Yes we all can think of a politician who fits that bill recently)
Some rules of the road - according to Frishman
1- Have 5 main points for every interview- put them on index cards
2- Take control of the interview
3- Don't wait for them to ask you the right question
4- Learn how to segue-or bridge to the point that you want to make
5- Remember - Nothing is off the record
6- Teach - don't sell.
7- Give people 3 things to do today that will change their life
8- Have enthusiasm. Passion persuades.
9- Be funny- Your job is to be smart- and to entertain.
Lastly-
10- Watch what you say.... Remember " A closed mouth gathers no foot"
in other words - "when in doubt... shut up"
Food for thought for every part of our life
For more great tips and to get Rick's "Million Dollar Rolodex" go to www.rickfrishman.comwww.rickfrishman.com
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( 2.9 / 87 )Do you have 30 seconds to spare right now?
The reason I ask is because I'm conducting
a little experiment today and it would mean
much to me if you participate.
It'll take just 30 seconds out of your day,
but what you gain may last you a lifetime.
><><><><><><><><><><><><><><><><><><><><><><
Turn-up your PC speakers and click:
http://www.vsw2006.com/AskRickFrishman <------ Your 1-question survey
><><><><><><><><><><><><><><><><><><><><><><
Here's the heart of the matter...
If you had one chance to ask any question
you wanted answered by me, what would your
question be?
This is your chance ask me and I want you
to do so within 24 hours ... preferably in
the next 30 seconds!
If you do, you'll instantly be eligible
to claim your private phone pass to me,
as well as 48 other leaders, trainers
and luminaries for Virtual Seminar Week.
You'll get the full story about
what Virtual Seminar Week is, when it
happens and why you MUST attend ... so
please favor me 30 seconds right now
now and to participate in my survey.
Will you do that for me?
><><><><><><><><><><><><><><><><><><><><><><
Turn-up your PC speakers and click:
http://www.vsw2006.com/AskRickFrishman <------ Your 1-question survey
><><><><><><><><><><><><><><><><><><><><><><
I appreciate your participation and I hope
our paths cross again during Virtual Seminar
Week (Nov. 10th through 17th).
Much Appreciated,
Rick Frishman
Faculty Member
212 593 5845
frishmanr@plannedtvarts.com
http://www.vsw2006.com/AskRickFrishman
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( 3.2 / 104 )( This is a New York Times story that just came out about a seminar I put on at the "Small Business Summitt"
Build Your Herd
The New York Times
A report from the networking session
Rick Frishman had these words for attendees at his summit session on the magic of the network: Build your herd because that's the easy route to business success. Mr. Frishman, president of New York-based public relations agency Planned Television Arts and co-author of "Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars," elaborated: "A herd is the people who feel a connection to you, who know you because you have touched their lives. They trust you, so they are in your herd."
Celebrities have herds, as do professional athletes and politicians, of course, but what does this have to do with a small-business owner? Mr. Frishman's message is that herding is central to small-business success: "It's every bit as important to the Kingston, N.Y. dry cleaner or the Teaneck, N.J. lawyer," he said.
Where exactly does herd creation start? It begins with getting known, Mr. Frishman advised. "Publicity can change your life," he said. "It can make you rich and famous." Rule One of winning publicity is: don't be shy about talking to reporters and television producers. Just about any event offers the opportunity for publicity. A heavy rainfall hit your community? A roofer, for instance, could call up the local newspaper and offer tips on dealing with leaks. Get known as a quotable resource that gets you in reporters' databases, says Mr. Frishman.
Another part of Mr. Frishman's formula for success is old-fashioned networking. "Networking will also change your life. Go to meetings and introduce yourself to people." Mr. Frishman says networking sometimes seems "esoteric," but it is as easy as swapping business cards. The power of the network multiplies because "we like to do business with those we know."
A last step in herd building, said Mr. Frishman, is finding out exactly who is in your herd. "Offer something free to people who provide you with their e-mail address and a telephone number at your Web site." What kind of freebies? A real estate lawyer might offer a report on "Ten Closing Mistakes to Avoid," while a landscape contractor could offer a white paper on "Autumn Garden To-Do's -- Steps for a Greener Spring." Mr. Frishman takes his own advice. Visitors to www.rickfrishman.com are offered a free download of his "Million-Dollar Rolodex," which he describes as 45 pages of contacts and information that will jump-start any publicity campaign. "Give people something of value," said Mr. Frishman. "As word spreads, more will want to join your herd."
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( 3 / 656 )Tips from the Top
TIPS FROM THE TOP
By Rick Frishman and Robyn Freedman Spizman, Co-Authors of Author 101 (tm)
Like the name of this newsletter, the Author 101 (tm) series which I wrote with media personality and my prolific co-author Robyn Freedman Spizman contains vital information you'll need to navigate the complex world of publishing. Whether you're a published author or an authority planning to write a book, we wrote the Author 101 series to help you navigate the literary world. From writing a best selling book proposal to getting an agent, promoting your book and more, we solicited insider's advice from the experts who know best! Perhaps you are reading this article because you're a published author seeking an onslaught of publicity, or somewhere deep inside you there's a book screaming to break out and you don't know where to start. Or, you've secretly dreamed of writing the next big bestseller? If any of these sound like your scenario, then congratulations. You've arrived at the right place!
The Author 101 (tm) book series contains four comprehensive books filled with vital information you'll need along your publishing journey. To get you started though, here are some of the book basics. The term "Author 101," isn't meant to imply you don't already know a thing or two about writing and publishing. It's intended to be a starting point for our series and a place for you to begin. Authors are always learning and sharpening their edge. So, you want to be an author? More important, do you want to be a highly successful author? Here are some tips:
* Learn the rules: The prospect of being published is so exhilarating that many well deserving, highly educated authors sell themselves short by eagerly signing publishers' first offers. Our Author 101 series shares help from industry insiders. Be an informed author from the very start! Remember, a book is a business. Book sales must always be foremost in your mind. Convince yourself by finding a theme in which you passionately believe and will devote endless hours of time. Then you must sell an agent, a publisher and the reading public. In the process, you also will want to impress critics, academics, book clubs and fellow authors to generate strong word-of-mouth sales.
* Determine your big idea. The first step in creating your bestseller is coming up with a great idea, theme or approach about which you can write an entire book. You need a strong idea that you can describe, explain, comment on or relate, which readers will want to explore. Your book must strike a nerve that hasn't been touched because publishers won't waste time on manuscripts that simply restate what's already been done to death.
* Define your target. Ask yourself right now, who is your reader? Your book must hit a nerve with your target audience. Identify your audience; learn what will move them and make them buy your book. Publishers want books that resonate with readers, have impact, illicit strong responses and create buzz. In Author 101 we teach you how to connect with readers. Read this book series and don't stop there. The world awaits another really talented best-selling author and we hope it will be you!
Excerpted from Author 101: Bestselling Book Publicity, by Rick Frishman and Robyn Spizman, ©2006, FME Inc., and Robyn Freedman Spizman Literary Works, LLC, published by Adams Media. See for more information. http://www.author101.com
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