Write down 5 points on index cards before you are about to do an interview.
Practice - Practice - Practice- till you get all your point to sound natural.
Get it perfect. Remember- Practice makes perfect...
Not always= PERFECT practice makes PERFECT!
Remember an answer has 3 parts....
Problem.......Example of the problem....... and solution.
You need to practice this an give the audience THREE things they can do today that will change their life. Don't SELL when you are on the air. TEACH!
The more you teach them - the more they will want to buy whatever you are selling.
More tips at www.rickfrishman.com
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( 3 / 472 )Always have your book with you.
This is a story about my friend and client Kurt Eichenwald- reporter for the New York Times and author of "Serpent on the Rock" (His book was about Prudential Securities and how they were doing " bad things".)
He had his book with him on the plane from New York to Los Angeles. He was sitting and reading his own book!
As he read it he was uttering- "wow this is great stuff!" It turns out that a producer from 60 Minutes was sitting next to him.
Because he had his book with him (and he was reading it) Kurt was booked on 60 Minutes! That moment on the plane changed his life. Kurt became a bestseller- and then went on to do a story . It hit the front page of the New York Times every week. The story was about another company who's name started with an E. Yup- Kurt helped bring down Enron.
Always have your book with you! You never know who you are going to meet.
More next week...
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( 3.2 / 82 )This is from my friend and mentor Harvey Mackay.
Get his newsletter at http://www.harveymackay.com
THREE IDEAS FOR SUCCESS
**** 1st Idea ... Believe in yourself-even when no one else
does.
Life is not a parabolic curve. It doesn't go straight up. There are a lot of lumps and bumps. A lot of throttling up ... and throttling down. I've never met a successful person who hasn't had to overcome either a little or a lot of adversity.
Anytime I feel like quitting I just look at a framed poster I have hanging in my office of one of our people:
He failed in business in '31.
He ran as a state legislator and lost in '32.
He tried business again in '33 and failed again.
His sweetheart died in '35.
He had a nervous breakdown in '36.
He ran for state elector in '40 after he regained his health.
He was defeated for Congress in '43, defeated again for Congress in '48, defeated when he ran for the Senate in '55 and defeated for vice presidency of the United States in '56.
He ran for Senate again in '58 and lost.
This man never quit. He kept trying till the last. In 1860, this man Abraham Lincoln was elected president of the United States.
So it seems like if we want to triple our success ratio ... we might have to triple our failure rate.
*****2nd Idea ... There are three things you must do to be successful:
Don't quit.
Don't quit.
Don't quit.
When I graduated from Central in 1950 and the University of Minnesota in 1954, I was kind of cocky and thought I knew it all ... I thought I'd be able to start at the top and work up.
I started as an envelope salesman and they threw the Yellow Pages at me and said ... "Good luck kid." I was having all kinds of problems and one day I asked an old grizzly salesman: How long do you call on a prospect before you stop calling.
And he said: "It depends on which one of us dies first.
Let me tell you about the high school basketball coach who was attempting to motivate his players to persevere through a difficult season. Halfway through the season he stood before the team and said ...
"Did Michael Jordan ever quit?" ... "No!"
"Did Lance Armstrong ever quit? ... "No!"
"Did Muhammad Ali ever quit? ..."No!"
"Did Elmer McAllister ever quit?" ...
There was a long silence. Finally one player was bold enough to ask, "Who's Elmer McAllister?
We've never heard of him."
The coach snapped back, "Of course you never heard of him - He quit!"
*****3rd Idea ... There is no "I" in team.
You cannot do it all by yourself. Even the Lone Ranger had
Tonto.
My definition of teamwork is-A collection of diverse people who respect each other and are committed to each other's successes.
Let me tell you the best example of teamwork I've ever heard.
A salesman is driving on a two-lane country road in a rainstorm and gets stuck in a ditch. He asks a nearby farmer for help.
The farmer hitches up Elmo, his blind mule, to the salesman's car and hollers out, "Pull Sam, pull!" Nothing happens.
He again yells, "Pull Bessie, pull." Still nothing.
"Pull Jackson, pull." Still nothing.
Finally he hollers, "Pull Elmo, pull."
And Elmo rips the car right out of the ditch.
The driver is confused and says, "I don't understand. Why did you have to call out all those names?"
"Look, if he didn't think he had any help, he wouldn't even try!"
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( 3 / 148 )******"A Rick Tip"******
Late a night when you can't sleep-Go to www.amazon.com.
Research books that are similar to yours.
Get those books and then write 5 star reviews on the books that you think are great. Make sure that you put that your are the author of _____ and put in your web site. Now when people search their book on Amazon- they will see your review and check out your book as well.
This costs nothing and here is the good news.....
The author of the book that you just reviewed will be so happy-
they will give your book a 5 Star review.
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( 3 / 531 )Call in for our second Author Networking Call on Nov 1st
3:00-4:00 pm ET
620 294 4000 then 222089#
Meet fellow authors, editors and agents.
Get your Million Dollar Rolodex at http://www.rickfrishman.com
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