Change Your Life Forever By Networking Featured in NAPS
Change Your Life Forever By Networking (NAPSI)
- Everyone's heard of using a circle of network contacts to try
to get a job or increase sales at a business. But how about using
the networking process to find the best doctor, house of worship,
stockbroker, travel agent, shoe repair store, plumber or restaurant?
According to publicity gurus Rick Frishman and
Jill Lublin, networking extends to virtually every aspect of life-even
dating-and can have an enormous positive effect. Networking is the
process of developing a team to support efforts that reach your
respective goals and those of network team members. It means forging
bonds, sharing information and connecting with people with common
objectives and interests who generously give to one another.
"Life is a big network, and either you are 'in
network' or you're 'out of network,'" says Frishman, president of
Planned Television Arts, a leading national public relations firm.
"Just as you want to be connected online in the network of the Internet,
you need to develop your network of people for advice, locating
vendors and finding the things that are most important to you. When
you just can't afford to pick the wrong person, but lack the time
or knowledge to find an expert, you want to call upon your network."
In their new book, "Networking
Magic: Find the Best-from Doctors, Lawyers and Accountants to Homes,
Schools and Jobs" (Adams Media, $12.95), Frishman and
Lublin show readers how to effectively and efficiently use networking
as a tool for quickly reaching professional and personal goals.
For example, when you move into a new community,
you want to locate the best stores to shop in and find community
organizations to join. If your child is interested in joining the
local soccer league, you need knowledgeable people to guide you.
If you need surgery, you want the best doctor. Should you require
legal or financial advice, you don't want to blindly pick someone
out of the Yellow Pages.
"Think of networking as a relationship and an
extremely valuable marketing tool to help you secure important information
about things that are beneficial to you in making life decisions,"
says Lublin, president of the strategic consulting firm Promising
Promotion. "Most of us, however, only practice transaction networking.
That means only interacting with people we think we have to, in
order to complete the transaction. That doesn't cut it if the goal
is to get as much complete and varied information as possible."
Frishman and Lublin remind people that information
must remain current-it cannot become stale. To accomplish this,
networks must constantly receive an influx of new and relevant information.
It is this information that network members take, analyze, and then
distribute to those within the network who can make the best use
of it.
Look for "Networking
Magic" at Barnes & Noble Bookstores (B&N.com) or wherever
books are sold. For a free 55-page resource list to help jump start
your networking career, go to www.rickfrishman.com.