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Entrepreneur Magazine
Jay Conrad Levinson, author of the classic Guerrilla Marketing (Houghton Mifflin), tells entrepreneurs how to get high-impact media exposure for their products and companies without spending a lot of money in Guerrilla Publicity (Adams Media, $12.95), co-authored with Rick Frishman and Jill Lublin. Among the tips: Aim to over-prepare for any interview with a journalist. Have five points you want to bring up, and rehearse them until you're polished and perfect.
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