Jay Conrad Levinson,
author of the classic Guerrilla
Marketing (Houghton Mifflin), tells entrepreneurs how
to get high-impact media exposure for their products and companies
without spending a lot of money in Guerrilla
Publicity (Adams Media, $12.95), co-authored with
Rick Frishman and Jill
Lublin.
Among the tips: Aim to over-prepare for any interview
with a journalist. Have five points you want to bring up, and rehearse
them until you're polished and perfect.