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Article - When Networking Is a Way of Life
By Cheryl Dahle / New York Times
Pick a couple of networking groups related to your profession or hobbies and start attending events. You may not click with every group you join, but the odds are that one of them will prove worthwhile, says Rick Frishman, co-author with Jill Lublin of "Networking Magic" (Adams Media, 2004).
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Article - Perform 'Networking Magic'
By Joyce Lain Kennedy / Dallas News
Who better to shepherd you through the ins and outs of unlocking the right doors than publicity experts Rick Frishman and Jill Lublin? New Yorker Mr. Frishman and Californian Ms. Lublin tell you how to use normal, everyday friendliness in programmed actions to achieve any objective from work to pleasure in their new book, Networking Magic , published by Adams Media.
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Article - Worklife - Networking works, becomes a way of life
By Carol Kleiman / Chicago Tribune
Do women's networks actually work? Yes, they do. And they can work for a lifetime: Kay Martin, 76, is a prime example of how networking can work for years and years--hers is almost a quarter of a century old.
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Article - Jericho Resident's Third Book in Bookstores
By Denise Nash
Jericho resident Rick Frishman started in the world of publicity almost 30 years ago. After working as a producer at WOR-AM, Frishman joined Planned TV Arts in 1976. At the time, the company consisted of Frishman and his mentor, whom Frishman bought out in 1990. In 1993, he sold the company to Ruder Finn and he now serves as an executive vice president at the company.
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Article - Change Your Life Forever By Networking
Featured in Naps
Change Your Life Forever By Networking (NAPSI)-Everyone's heard of using a circle of network contacts to try to get a job or increase sales at a business. But how about using the networking process to find the best doctor, house of worship, stockbroker, travel agent, shoe repair store, plumber or restaurant?
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Article - HEADLINE: NETWORKING MAGIC;
Find the Best - from Doctors, Lawyers, and Accountants to Homes, Schools, and Restaurants
Publishers Weekly Review
Reed Business Information US, a division of Reed Elsevier Inc.
Frishman, head of Planned Television Arts, and Lublin, CEO of a public relations firm, who co-authored Guerrilla Publicity, team up again with advice on how use networking to one's advantage. Yet they emphasize that networking isn't just getting - it's giving, a process of building and maintaining relationships.
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Book Product/Review
"Networking Magic: Find the Best--from Doctors, Lawyers, and Accountants to Homes, Schools, and Restaurants by: Rick Frishman & Jill Lublin"
By Paul Tulenko
This book is by the same pair of authors who brought you Guerrilla Publicity (a book that should already be on your desk with lots of sticky-note tabs). They have done it again with a fresh new look at the subject of building, analyzing, selecting, and maintaining networks that can get you 'the best' every time, whether that best is a doctor, lawyer, accountant, job, sweetheart, or whatever.
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Article - CAREERS NOW: BUY INTO NETWORKING LIFESTYLE ASAP
Tribune Media Services
By Joyce Lain Kennedy
DEAR JOYCE: I am on shaky ground in my job at age 52, female, divorced, house payments and few employment opportunities in my field. Can you recommend a headhunter in my city? - P.F.
Broken CD Department: Headhunters work for the other guys - the employers, not job seekers. You want a career coach. Sorry that I can't recommend one, but I've posted a recent coach column on my Web site, sunfeatures.com.
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Article - Jericho Resident Co-Authors Book
By Denise D'Alessandro
Rick Frishman, a resident of Jericho, recently co-authored a book entitled Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars along with Jay Conrad Levinson and Jill Lublin. The book is available in bookstores now.
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Press Release - Planned Television Arts
As the head of one of the nation's leading and most prestigious independent public relations firms, Planned Television Arts President Rick Frishman has learned many lessons in the course of his quarter-century promoting best-selling authors, Hollywood celebrities, Fortune 500 CEOs , publishers, major non-profits — and even the media itself — to the news media. He has joined forces with best-selling author Jay Conrad Levinson, who is celebrating the 20-year anniversary of the landmark publication of his internationally-acclaimed book, Guerrilla Marketing.
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Article - Marketing doesn't have to be an overwhelming task
The Associated Press
NEW YORK -- Marketing can seem like an overwhelming prospect for a small business owner -- there's research to do, publicity campaigns to pull together, mailings to send out, and more.
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Article - Entrepreneur Magazine
Jay Conrad Levinson, author of the classic Guerrilla Marketing (Houghton Mifflin), tells entrepreneurs how to get high-impact media exposure for their products and companies without spending a lot of money...
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Article - Got Some Time? Get Reading!
Great business books to keep you busy—and informed
By Jane Applegate
One way to alleviate the guilt associated with taking a vacation this summer is to lug along some serious business books. (Even if you don't read them, you can use them as props around your chaise lounge or to hold down the edges of your beach towel on a breezy day.) Here's a selection to keep you busy:
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Article - Build A Killer Media List
Media lists are databases containing the names and information about people and organizations that can help promote your business, product or service. They're your Rolodex, Palm Pilot and address book. They're the roster listing who is in your network.
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Article - 8 Tips For Preparing for a Media Interview
Featuresource
"Being interviewed by the media is a performance. The very thought may make you nervous. Before you're interviewed, know exactly what you want to say," says Rick Frishman, co-author of Guerrilla Publicity (Adams Media).
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Article - Job Seekers, Redouble Your Efforts
Scripps Howard News Service
A U.S. Department of Labor study reports the country's unemployment rate is up to 6 percent, the highest in nearly eight years. This figure does not include new graduate entries into the job market, which makes for an even tougher market.
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Article - Reviews of New Business Books
By Paul Tulenko
The latest business books that authors, publishers, and publicists want you to have on your shelf are in; and I've selected those I feel are better than the average.
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Article - Careers Now: Behind a Layoff's Closed Doors
By Joyce Lain Kennedy
Tribune Media Services
DEAR JOYCE:
You recently said, "Unemployment is no longer stigmatic. Downsizings have eliminated the tattoo of personal failure. But demotion is still perceived as a personal shortcoming."
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Article - Small business looks to publicity
By Joyce M. Rosenberg
ASSOCIATED PRESS
NEW YORK - In a difficult economy, when many small businesses cut back on advertising budgets, they look to publicity as a way to get their products and services into the media. It can be a wonderful alternative - one that's cheaper than an ad campaign and that can reach the right audience for a particular firm.
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Article -Marketing doesn't have to be an overwhelming task
By Joyce M. Rosenberg
SMALL TALK
The Salt Lake Tribune
Marketing can seem like an overwhelming prospect for a small business owner -- there's research to do, publicity campaigns to pull together, mailings to send out, and more.
But small business owners and marketing consultants say the task can be made easier and less daunting by breaking it down to some basic elements and keeping the process simple.
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